Privacy Policy

Last updated: 3 September 2026

Bricks & Giggles respects your privacy and is committed to being clear about how information is collected and used when you visit bricksgiggles.co.uk.

Bricks & Giggles currently operates primarily as a content and affiliate website. Most products featured on the website are purchased from independent third-party retailers rather than directly from Bricks & Giggles.

Information we may collect

Depending on how you use the website, we may collect information such as:

• Your name and email address if you contact us or subscribe to receive emails.

• Information you voluntarily provide through forms on the website.

• Technical information about your visit, such as browser type, device information, pages viewed and interactions with the website.

• Cookie and analytics information where you have provided the appropriate consent.

Bricks & Giggles does not currently collect or process payment card information for purchases of the building sets featured through our affiliate links.

When you follow a retailer link and make a purchase, your payment and order information is provided directly to that retailer and is handled according to that retailer's own privacy policy.

How we use your information

We may use information collected through Bricks & Giggles to:

• Respond to messages or enquiries.

• Provide emails or updates that you have chosen to receive.

• Operate, maintain and improve the website.

• Understand how visitors use Bricks & Giggles.

• Measure the performance of content and affiliate links.

• Maintain the security and proper functioning of the website.

• Meet legal or regulatory obligations where applicable.

We will only use personal information where we have an appropriate lawful basis under applicable data-protection law, which may include your consent, our legitimate interests, compliance with a legal obligation or another applicable lawful basis.

Where processing relies on consent, you may withdraw that consent at any time.

Affiliate links and third-party retailers

Bricks & Giggles contains links to third-party retailers and other external websites.

Some of these are affiliate links. If you follow an affiliate link and make a qualifying purchase, Bricks & Giggles may receive a commission from the retailer at no additional cost to you.

When you click an external retailer link, you leave Bricks & Giggles. The external website may collect information about your visit and any subsequent purchase according to its own privacy and cookie policies.

Bricks & Giggles does not control how third-party retailers process your personal information.

We recommend reviewing the privacy information provided by the retailer before providing personal or payment information.

Cookies and analytics

Bricks & Giggles uses cookies and similar technologies to operate the website and may use them to understand website usage and measure performance.

Some cookies are necessary for the website to function. Other cookies, including certain analytics or marketing technologies, may require your consent.

Where required, you can accept, decline or manage non-essential cookies using the cookie controls provided on the website.

You can change your cookie preferences through the available privacy controls.

Shopify

Bricks & Giggles is hosted using Shopify.

Shopify provides the technology used to operate and secure the website and may process certain information about visitors as part of providing those services.

Shopify's handling of personal information is governed by its own privacy practices and applicable agreements with Bricks & Giggles.

Email communications

If you choose to subscribe to Bricks & Giggles emails, we may use the information you provide to send you the content or updates you requested.

You can unsubscribe from marketing emails at any time using the unsubscribe option included in those communications.

Contact forms

If you contact Bricks & Giggles through the website, we will use the information you provide to respond to your enquiry and manage any necessary follow-up.

Please do not provide sensitive personal information through the general contact form unless it is genuinely necessary.

Sharing information

We do not sell your personal information.

Information may be processed or shared with service providers where necessary to operate Bricks & Giggles, provide website functionality, analytics or communications, maintain security, or comply with legal requirements.

Where you independently visit an external retailer through a link on Bricks & Giggles, your interaction with that retailer is governed by the retailer's own privacy practices.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including where retention is required for legal, security or administrative purposes.

Retention periods may vary depending on the type of information and why it was collected.

Your rights

Depending on applicable data-protection law and your circumstances, you may have rights relating to your personal information, including the right to:

• Ask for access to personal information held about you.

• Ask for inaccurate information to be corrected.

• Ask for information to be deleted in certain circumstances.

• Ask for processing to be restricted in certain circumstances.

• Object to certain uses of your personal information.

• Request transfer of certain information where applicable.

• Withdraw consent where processing is based on consent.

If you wish to exercise a data-protection right relating to information controlled by Bricks & Giggles, please contact us through the Contact page.

You also have the right to raise concerns with the UK Information Commissioner's Office (ICO) if you believe your personal information has not been handled appropriately.

Children's privacy

Bricks & Giggles is a brick-building and collecting website that may feature products enjoyed by people of different ages.

The website is not intended to knowingly collect personal information directly from children without appropriate consent where required.

If you believe a child has provided personal information to Bricks & Giggles inappropriately, please contact us so that we can investigate.

External websites

Bricks & Giggles may contain links to websites operated by other organisations.

We are not responsible for the privacy practices, security or content of those external websites. Please review their privacy policies before providing personal information.

Changes to this policy

We may update this Privacy Policy as Bricks & Giggles develops, including if we introduce new services or begin selling products directly.

The latest version will be published on this page with an updated revision date.

Contact

For questions about this Privacy Policy or how Bricks & Giggles handles personal information, please contact us through the Contact page on bricksgiggles.co.uk.